With funds from two backers, he opened a Paris shoe salon in 1991 with Princess Caroline of Monaco as his first customer. She complimented the store one day when a fashion journalist was present, and the journalist's subsequent publication of Princess' comments helped greatly to increase Louboutin's renown. Clients such as Diane von Fürstenberg and Catherine Deneuve followed. Later, those interested in his stiletto heels have included Christina Aguilera, Shirley Coates, Joan Collins, Jennifer Lopez, Madonna, Tina Turner, Marion Cotillard, Nicki Minaj, Gwyneth Paltrow, and Blake Lively. Sarah Jessica Parker wore a pair of shoes by Louboutin for her wedding. Britney Spears wears a pair of high-heeled Louboutins in her music video "If U Seek Amy" that were not available for sale until a month after the video was released.